Vai vender a tua mota? 5 Dicas para fechar negócio rápido (e pelo melhor preço)

Selling your motorcycle? 5 tips to close the deal quickly (and for the best price).

The time has come. Maybe you want to upgrade to a larger engine, change your style, or simply need the money. You've decided to sell your trusty road companion.

But as soon as you open the classifieds websites, you realize the reality: there are dozens of motorcycles just like yours for sale. The used market is a jungle, and to get the price you're asking—without having to lower the price to "get rid of it"—you need to stand out.

Selling a used motorcycle is an art. Here are 5 essential steps to ensure your phone doesn't stop ringing (for the right reasons).

1. The "Showroom" Rule (Deep Cleaning)

It seems obvious, but 80% of salespeople fail here. Simply rinsing with water isn't enough.

  • Details: Cleans the chain, removes grease from the rims, and removes insects from the front.

  • Plastics: Use a silicone spray or black plastic restorer. A motorcycle with gray, sun-faded plastics screams "old." Black, shiny plastics scream "preserved."

  • Warning: The eyes eat first. An immaculate motorcycle suggests that the mechanical maintenance has also been impeccable.

Man cleaning his motorcycle with a cloth and a spray bottle.

2. Small Arrangements, Big Profits

Don't try to sell the motorcycle with a burnt-out bulb, broken turn signal, or loose rearview mirror. The buyer will use these small defects (which cost €5 to fix) to ask you for a €200 discount. Spend half an hour tightening screws and replacing inexpensive consumables. Show that there's nothing "pending" to do.

3. Photos Sell the Dream

Forget about blurry photos in a dark garage.

  • Lighting: Take the photos on a cloudy day (soft light) or in the late afternoon. Avoid the midday sun, which creates harsh shadows.

  • Background: Take the motorcycle to a neutral location (a nice wall, a park). Don't take photos with the trash can or clothesline in the background.

  • Horizontal: Take the photos with the phone in landscape mode. Capture the whole motorcycle.

4. Honesty in Description

Be transparent. List the maintenance performed, the condition of the tires, and be honest about any risks the motorcycle has. This creates immediate trust. And, of course, list all the extras . A performance exhaust, side cases, or tall windscreens add value to the overall package.

5. The "Wow Factor": Modernizing the Cockpit

Here's the secret that sets your motorcycle apart from the others. Imagine two identical 2016 motorcycles for sale.

  • Motorcycle A: It has an old analog dashboard and an empty plastic cell phone holder on the handlebars.

  • Mota B: It has a bright touchscreen with the brand logo, ready to go with Apple CarPlay or Android Auto .

Which one looks more modern? Which one looks more like it's worth more money?

Many buyers value technology as much as mechanics. By presenting the motorcycle already equipped with a modern navigation system, you are solving a problem for the future owner.

Business Tip: The Motoplay Trick

You have two smart options when using Motoplay for sales:

  1. Increase the Sale Value: Install (or keep) Motoplay on the motorcycle and use it as your main selling point. "The motorcycle already comes with an updated navigation and multimedia system." This justifies a higher price and makes your ad stand out from the crowd.

  2. Take it with you: Because Motoplay is easy to install and remove (and doesn't damage the original motorcycle), you can sell your original bike and take your "digital brain" with you to your next new motorcycle. The investment is never wasted.

Whether you're selling to buy a better one, or buying your first used car, technology makes all the difference.

👉 [Want to increase the value of your motorcycle before selling it? Check out Motoplay here]

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